Now he can send students his YouTube page and say, "Let's learn something else today," he said. "I thought to myself, 'I'm so sick of teaching 'Stairway to Heaven,'" he recalled. For example, they save him from having to teach the same Led Zeppelin solos over and over again. Video-based classes have other advantages. Ad revenue from his YouTube videos makes up half his pay, he said. He now uploads videos five days a week and sells custom courses on the side. He also taught music lessons on the side.Īfter losing his school teaching job, he went home and filmed himself playing the Beatles "Don't Let me Down." From there he was hooked. Schwartz moved to Los Angeles after college, eventually landing a job as an elementary school music teacher in Carlsbad, north of San Diego. With that money, "I was buying beer for everybody and I bought the first PlayStation for my roommates," Schwartz said. He got involved with what he calls "corporate bands," playing nightclubs, events and "all the classic wedding songs." That helped form the backbone of his online instruction career. Halfway though his studies at the College of Santa Fe in New Mexico, Schwartz realized he wanted to be a music major. Analysts at Nomura Instinet estimated in July that YouTube generated $12.8 billion of revenue in 2017, and the firm expects that number to reach $22 billion by 2020. They also come to develop their skills as a musician, which is a need that will be around as long as people want to play guitar."Įntrepreneurs like Schwartz have helped turn YouTube into a multibillion-dollar business, though only Alphabet knows the exact size because the company doesn't disclose the site's metrics.
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"People come to Marty to learn how to play their favorite songs, many of which are decades old. "While much of YouTube's most successful content capitalizes on timeliness, Marty's videos are timeless," said Kevin Grosch, CEO of Made In Network, which helps manage the Marty Music channel. He says his videos average 7 million views a month, earning him hundreds of thousands of dollars a year in advertising revenue, thanks to popular songs from bands like Led Zeppelin, The Beatles, Nirvana and Radiohead. Ten years later, Schwartz's main channel - Marty Music - has about 948,000 subscribers. When he was laid off from his job as an elementary school music teacher in 2008, YouTube became a place for Schwartz to post custom lessons for students and a way for people to discover him as a teacher.
Schwartz soon realized how useful it was to have a site for large video files. He uploaded the video to a fledgling website called YouTube. "I flipped open the camera on my laptop, and I filmed the Jimi Hendrix riff we were working on," Schwartz, 43, said in an interview. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower
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